ASK.COM: CUTTING HEAT, ACQUISITION COSTS, AND WASTE TO SAVE OVER 2M$:
With its unique algorithm that identifies authoritative sites on the Web, Ask.com requires an enormous amount of processing power and uses thousands of servers to run its search engine. Spread across multiple data centers, these servers provide hyperscale amounts of processing power. Demand for computing power (and servers) is growing constantly, as Ask.com handling more queries every year, and offering rich-media content (videos, images and music previews) on search results pages. They wanted more processing power. And less cost. No Problem.
Ask.com wanted to optimize the constantly increasing IT infrastructure that runs its search engine and serves up rich media search results. By standardizing on compact, energy-efficient servers with lower power and cooling demands, it minimizes operating costs, decreases deployment times and reduces environmental impact. Ask.com also sought to maximize uptime.
Anthony R Howard and Dell’s Data Center Solutions team worked with Ask.com to design a server that requires less electricity and cooling. Deployed in Ask.com’s fast-growing data centers, along with a new self-service parts kiosk, these servers are simplifying the company’s IT administration. Through Dell’s “Plant a Forest for Me” program, Ask.com is helping to offset its carbon footprint.
Hardware: Dell Customized, rack-mount 1U Servers with Intel processors, Dell tailored services & On-site parts Kiosk
Software: Debian GNU/Linux version 4.0 operating system, Ask.com proprietary search algorithm, Ask.com proprietary clustering software